Cover of: The Emperors of Chocolate | JoГ«l Glenn Brenner

The Emperors of Chocolate

Inside the Secret World of Hershey and Mars
  • 366 Pages
  • 3.11 MB
  • 3877 Downloads
  • English
by
Random House
Business & Management, Social history, Food And Beverage Industries (Economic Aspects), History Of Specific Companies, Business & Economics, United States, Business/Economics, Marketing, History, Hershey, Milton Snavely, History / United States / 20th Century, Mars, Forrest, Candy industry, Corporate & Business History - General, Chocolate candy, Chocolate ind
The Physical Object
FormatHardcover
ID Numbers
Open LibraryOL7698744M
ISBN 100679421904
ISBN 139780679421900
OCLC/WorldCa39007176

"The Emperors of Chocolate brilliantly chronicles the near-century-old battle for the hearts and stomachs of consumers all over the world Reminiscent of Barbarians at the Gate it's a fast, exciting, and even moving story about an industry that's anything but sweet."--Providence Journal"Espionage, deception, and obsessive secrecy--it sounds more like covert warfareCited by:   In The Emperors of Chocolate, biographer Joël Glenn Brenner takes on the history of Americans two largest chocolate making families, the Hersheys and the Marses.

These are names we grew up with, stuffing Hershey Kisses or the famous Mars Snickers Bars into Crazy candy makers – Roald Dahl The Emperors of Chocolate book the quintessential sweet-toothed loon in Willy 4/5. The chocolate wars between industry giants Hershey and Mars are anything but sweet.

Download The Emperors of Chocolate EPUB

In The Emperors of Chocolate, Joel Glenn Brenner reveals the bitter legal and marketing fights, palace intrigue, and personality clashes that dominate Hershey and Mars--and the candy industry as a whole.A talented writer and dogged researcher, Brenner concludes that after decades of competition between the two /5().

The Emperors of Chocolate: Inside the Secret World of Hershey and Mars is a delightful account of how candy came to be sold at every newsstand, checkout line, and convenience store in America.

The Emperors of Chocolate: Inside the Secret World of Hershey and Mars is a book by Joël Glenn Brenner published on Decem by Random House, book chronicles the stories of the history of Mars, Incorporated and The Hershey Company.

ReferencesPublisher: Random House, Inc. (New York). Mrs. Brenner talked about her book, The Emperors of Chocolate: Inside The Secret World of Hershey & Mars, published by Random book is about the bitter legal and marketing fights, palace.

Corporate candy giants Milton Hershey and Forrest Mars built business empires out of one of the world's most magical, sought-after substances: chocolate. In The Emperors of Chocolate, Joël Glenn Brenner--the first person to ever gain access to the highly secretive companies of Hershey and Mars--spins a unique story that takes us inside a world as mysterious as Willy Wonka's Chocolate Factory.4/5(56).

: The Emperors of Chocolate: Inside the Secret World of Hershey and Mars () by Brenner, Joël Glenn and a great selection of similar New, Used and Collectible Books available now at great prices.4/5(K).

Find books like The Emperors of Chocolate: Inside the Secret World of Hershey and Mars from the world’s largest community of readers.

Goodreads members w. What the book is. Emperors of Chocolate focuses on the business of chocolate, from the invention of new candies to the battles between chocolate empires. Mars and Hershey are the focus. What the book isn’t. Emperors of Chocolate isn’t the gooey stuff—you won’t find childhood reminiscences or odes to candy here.

It’s a serious. Book Review: The Emperors of Chocolate By Guest Contributor | 05/22/ | 0. One of the many benefits of marrying up and also being married for almost 24 years is that through my wife’s monthly book club I have been introduced to some really good reads.

I have to admit that it has probably been 10 years since I read this book, but I find. The emperors of chocolate Item Preview remove-circle Internet Archive Language English. Access-restricted-item true Addeddate Bookplateleaf Boxid IA Boxid_2 CH City Borrow this book to access EPUB and PDF files.

IN COLLECTIONS. Books to : Buy a cheap copy of The Emperors of Chocolate: Inside the book by Joël Glenn Brenner. The chocolate wars between industry giants Hershey and Mars are anything but sweet. In The Emperors of Chocolate, Joel Glenn Brenner reveals the bitter legal and Free shipping over $Cited by:   The emperors of chocolate by Joël Glenn Brenner,Random House edition, in EnglishCited by: The Emperors of Chocolate: Inside the Secret World of Hershey and Mars.

Free and open to the public. About The Emperors of Chocolate. Corporate candy giants Milton Hershey and Forrest Mars built business empires out of one of the world's most magical, sought-after substances: chocolate. The Emperors of Chocolate Inside the Secret World of Hershey and Mars By JOÉL GLENN BRENNER Random House.

Read the Review. it was an experience. The sight of sour balls and jawbreakers, candy corn and gumdrops, and chocolate - mountains of chocolate - evoked such a sense of wonder that one could only stare at the counter daydreaming. The Emperors of Chocolate: Inside the Secret World of Hershey and Mars by Brenner, Jo�l Glenn and a great selection of related books, art and collectibles available now at Recounting the real-life adventures of corporate giants Forrest Mars and Milton Hershey, "The Emperors of Chocolate" dishes royally on Candyland's corporate spies, cutthroat lawyers, and paranoid executives and provides a mouth-watering look at our culture's passion for chocolate.5/5(1).

Find helpful customer reviews and review ratings for The Emperors of Chocolate: Inside the Secret World of Hershey and Mars at Read honest and unbiased product reviews from our users/5.

Brenner's The Emperors of Chocolate. Moreover, I think everyone should read at least two books on any subject, as viewpoints and emphases will inevitably differ.

Brenner's book is very good in providing a basic history of chocolate, from its use in Mesoamerica around 1, BCE to its modern forms.

Details The Emperors of Chocolate EPUB

The most salient lesson that I learned from/5(38). Most consumers don't spend an awful lot of time thinking about the innocent chocolate bar, but candy is an impressive $14 billion industry in America. Because so much money is at stake, a cutthroat attitude often pervades candy producers' thinking: As with cola, there's not a huge difference among the products offered by each company, so sales are based on extremely volatile, even Author: Joshua Klein.

Book exposes the nougat of chocolate companies. Sunday, Janu By David Greising: The Emperors Of Chocolate. By Joël Glenn Brenner. Random House. $ Chocolate is a confection, but when it comes to business matters regarding this caloric sweet, people get serious.

Very serious. "Forrest Mars and Milton Hershey built business empires out of chocolate.

Description The Emperors of Chocolate PDF

In this history of the candy business, over eight years in the making, former Washington Post reporter Joel Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients - in this case, biography and cultural history.

Description. Forrest Mars and Milton Hershey built business empires out of chocolate. In this long-awaited history of the candy business, over eight years in the making, former Washington Post reporter Joël Glenn Brenner tells a unique story that is like chocolate itself, a rich blend of many compelling ingredients--in this case, biography and cultural history, investigative reporting and.

The Emperors of Chocolate is around 15 years old, and we all would have liked to know more about the recent past (some of us googled it) and about the larger chocolate industry.

No doubt, this is a classic book. A few of the things we liked about the book. The Emperors of Chocolate The Emperors of Chocolate by Joel Glenn Brenner (Joel is a girl, by the way) Yay.

I finally finished a book. This is the first book I have read cover to cover since starting this blog (I have stalled on a couple of others with a little bit heavier subject content). So, here's what I have to say:Author: Sjauna.

For the chocolate book cover. g ( ounces) milk chocolate, make sure that it is real chocolate, check the ingredients for cocoa butter. For the pages g ( ounces) white compound chocolate, check the ingredients contain vegetable fat.

For the fillings5/5(8). In the end, though, the book comes up short in its understanding of American business, which is something of a problem for a book that's supposed to be about the competition between two companies. You walk away from The Emperors of Chocolate knowing a lot more than you thought you ever would know about chocolate, but not much more than you did.

The story of candy giants Milton Hershey and Forrest Mars - Two men who with their own styles built multi million dollar successful chocolate emperors. Based on the best-selling book by Joël Glenn Brenner. The book sets out to tell the tale of two of the biggest (if not THE biggest) companies that produce chocolate (and other) candies.

Hershey and Mars. It's an interesting, although uneven tale of how these two companies came to be and the histories behind the 4/5(19).

The Emperors of Chocolate: Inside the Secret World of Hershey and Mars Joel Glenn Brenner, Author Random House (NY) $ (p) ISBN Buy this book.Add tags for "The emperors of chocolate: inside the secret world of Hershey and Mars".

Be the first. The result of her efforts, The Emperor’s of Chocolate: Inside the Secret World of Hershey and Mars, is an impressive exposè of the two corporations that have defined and refined, standardized and strategized the public’s appetite for all things chocolate.

Brenner’s book is an eye-opening and mouth-watering exploration of the all-too-real.